125 Google Ranking Factors (SEO Variable)

Salah satu pengetahuan dasar yang diperlukan oleh pemilik website / blog sebelum melakukan optimasi mesin pencari adalah dengan terlebih dahulu mengenal variabel SEO terkadang dalam beberapa istilah yang varibel SEO dikenal dengan nama lain google ranking factor atau google signal. Secara umum berdasarkan informasi dari situs resmi google ada lebih dari 200 variabel yang digunakan oleh google untuk menilai dan memberikan peringkat terhadap sebuah website/blog.

Ada 4 kategori utama yang akan tampak pada daftar di bawah ini yaitu:
I. POSITIVE ON-PAGE SEO FACTORS adalah faktor-faktor yang harus dioptimasi dalam website / halaman website anda
II. POSITIVE OFF-PAGE SEO FACTORS adalah faktor-faktor yang harus dioptimasi dari luar website anda
III. NEGATIVE ON-PAGE SEO GOOGLE RANKING FACTORS merupakan hal-hal negatif yang harus dihindari, faktor-faktor ini terjadi di dalam website/blog anda 
IV. NEGATIVE OFF-PAGE SEO FACTORS merupakan hal-hal negatif yang harus dihindari, faktor-faktor ini terjadi di luar website/blog anda


 I. POSITIVE ON-PAGE SEO FACTORS



A. KEYWORDS
1.Keyword in URL
2.Keyword in Domain name
3.Keywords - Header
4.Keyword in Title tag
5.Keyword in Description meta tag
6.Keyword in Keyword metatag

B. Keywords - Body
7.Keyword density in body text
8.Individual keyword density
9.Keyword in H1, H2 and H3
10.Keyword font size
11.Keyword proximity (for 2+ keywords)
12.Keywords - Other
13.Keyword in alt text
14.Keyword in links to site pages (anchor text)


C. NAVIGATION - INTERNAL LINKS
15.To internal pages- keywords?
16.All Internal links valid?
17.Efficient - tree-like structure
18.Intra-site linking


D. NAVIGATION - OUTGOING LINKS
19.To external pages- keywords?
20.Outgoing link Anchor Text
21.Link stability over time
22.All External links valid?
23.Less than 100 links out total
24.Linking to Authority


E. OTHER ON-Page Factors
25.Domain Name Extension
26.Top Level Domain - TLD
27.File Size
28.Hyphens in URL
29.Freshness of Pages
30.Freshness - Amount of Content Change
31.Freshness of Links
32.Frequency of Updates
33. Page Theming

34.Keyword stemming

35.Applied Semantics

36.LSI (Latent Semantic Indexing)
37.URL length


F. OTHER ON-SITE Factors
38.Site Size - Google likes big sites
39.Site Age
40.Age of page vs. age of site



II. POSITIVE OFF-PAGE SEO FACTORS

A. INCOMING LINKS :
41.Page Rank
42.Total incoming links ("backlinks")
43.Incoming links from high-ranking pages
44.Acceleration of link popularity


B. FOR EACH INCOMING LINK :

45.Page rank of the referring page
46.Anchor text of
47.inbound link to you
48.Age of link
49.Frequency of change of anchor text
50.Popularity of referring page
51. of outgoing links on referrer page
52.Position of link on referrer page
53.Keyword density on referring page
54.HTML title of referrer page
55.Link from "Expert" site?
56.Referrer page - Same theme
57.Referrer page - Different theme
58.Image map link?
59.Javascript link?


C. DIRECTORIES :
60.Site listed in DMOZ Directory?
61.DMOZ category?
62.Site listed in Yahoo Directory?

63.Site listed in LookSmart Directory?

64.Site listed in inktomi?

65.Site listed in other directories (About, BOTW, etc.)
66.Expert site? (Hilltop or Condensed Hilltop)

67.Site Age - Old shows stability
68.Site Age - Very New Boost
69.Site Directory - Tree Structure
70.Site Map and more site map

71.Site Size
72.Site Theming


D. PAGE METRICS - USER BEHAVIOR:
73.Page traffic

74.Page Selection Rate - CTR
75.Time spent on page
76.Did user Bookmark page?
77.Bookmark add/ removal frequency
78.How they left, where they went

E. SITE METRICS - USER BEHAVIOR :
79.Site Traffic

80.Referrer
81.Keyword
82.Time spent on domain


F. DOMAIN OWNER BEHAVIOR :

83.Domain Registration Time
84.Are associated sites legitimate?



III. NEGATIVE ON-PAGE SEO GOOGLE RANKING FACTORS

85.Text presented in graphics form only
86.No ACTUAL body text on the page
87.Affiliate site?
88.Over optimization penalty (OOP)

89.Link to a bad neighborhood
90.Redirect thru refresh metatags
91.Vile language - ethnic slur
92.Poison words

93.Excessive cross-linking

94.Stealing images/ text blocks from another domain
95.Keyword stuffing threshold

96.Keyword dilution
97.Page edit - can reduce consistency
98.Frequency of Content Change
99.Freshness of Anchor Text
100.Dynamic Pages
101.Excessive Javascript

102.Flash page - NOT
103.Use of Frames
104.Robot exclusion "no index" tag
105.Single pixel links
106.Invisible text
107.Gateway, doorway page
108.Duplicate content (THEIR'S) below (Highjack)
109.HTML code violations
110.Phrase-based ranking, filters, penalties

111.Poor spelling and grammar



IV. NEGATIVE OFF-PAGE SEO FACTORS

112.Traffic Buying
113.Temporal Link Analysis

114.Change of Meanings
115.Zero links to you
116.Link-buying
117.Prior Site Ranking
118.Cloaking
119.Links from bad neighborhoods, affiliates
120.Penalties - resulting from Domain Hijacking (work with Google to fix)
121.Penalty - Google TOS violation
122.Server Reliability - S/B >99.9%
123.No more room Pages being dropped from large sites
124. Rank Manipulation by Competitor Attack
125. Bouncing Ball Algorithm

Untuk melihat lebih detail rincian dari variabel SEO google di atas silahkan dilihat disini google ranking factors

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